This long-standing multifaceted program aims to give people a keener appreciation for the increasingly scientific and technological world in which we live and to convey some of the challenges and rewards of the scientific and technological enterprise.

The program's primary aim is to build bridges between the two cultures of science and the humanities and to develop a common language so that they can better understand and speak to one another--and ultimately to grasp that they belong to a single common culture.

The Foundation has established a nationwide strategy that focuses on books, theater, film, television, radio, and new media to commission, develop, produce, and distribute new work mainstreaming science and technology for the lay public.